copperfinairSponsored
95°OUTSIDE TODAY
Your AC won't pick a convenient day to quit.
Is your AC older than 12 years?
Get a free quoteYESNO
Free guide for HVAC owners
Ads that
don't look
like ads.
7 ways HVAC contractors get steady install and repair leads, without discounts or shared leads.
- A 20-minute read
- 12 first lines to copy
- 3 follow-up texts ready to send
16 pagesno fluff
$0free for HVAC owners
45 seconds from Ranga
Burned out on agencies? Watch this first.
Ready for the guide?
Send me the free guide
Send me the free guide
Free. No card. Opens right away.
The problem
Why your last ad got scrolled past.
Nobody opens Facebook to shop for an air conditioner. Your ad gets about one second to look like something worth stopping for.
The ad everyone runs
10%
OFF
ACME HEATING & COOLINGFamily owned · Licensed & insuredFast, reliable, affordable serviceCALL NOW!OFF
It looks like an ad, says what every contractor says and leads with a discount. The thumb keeps moving.
The ad that stops the thumb
Copperfin Heating & AirSponsored ·
···It always quits at the worst time. If your AC stopped tonight, tell us what it's doing and we'll get a tech to you fast.
COPPERFIN · SAME-DAY AC REPAIR
It's 9pm.
86°UPSTAIRS · 9:14 PM
It's 9pm.
It's 86° upstairs.
And the baby won't sleep.
We can be there tonightForm on FacebookAC out? Request a same-day visit
Book nowLikeCommentShare
A time, a temperature and one line of real life. No discount. A clear next step.
See it for yourself
Picture your name in their feed.
Type your company name and your town. Watch the example ads become yours.
In the Facebook feed
Copperfin Heating & AirSponsored ·
···It always quits at the worst time. If your AC stopped tonight, tell us what it's doing and we'll get a tech to you fast.
COPPERFIN · SAME-DAY AC REPAIR
It's 9pm.
86°UPSTAIRS · 9:14 PM
It's 9pm.
It's 86° upstairs.
And the baby won't sleep.
We can be there tonightForm on FacebookAC out? Request a same-day visit
Book nowLikeCommentShare
In Instagram stories
In the Facebook feed
Copperfin Heating & AirSponsored ·
···Is one floor of your house always hotter than the other? You're not imagining it.
Copperfin Heating & AirText Message
Today 7:42 PM
Quick question: is your upstairs always hotter than your downstairs?
That's usually an airflow problem. Not a "that's just how the house is" problem.
Wait, that can be fixed??
Most of the time, yes. Tap below and we'll take a look this week.Form on FacebookFix the hot upstairs
Learn moreLikeCommentShare
In the Facebook feed
Copperfin Heating & AirSponsored ·
···Screenshot this before July. Your future self will thank you.
3 signs your AC may not make it through August
- 1It runs all day and the house is still warm.
- 2It's louder than it was last summer.
- 3It's older than your teenager.
Two or more? Get it checked before the first heat wave.
Form on FacebookFree AC health check this week
Sign upLikeCommentShare
Example ads for a made-up company, shown the way they would appear in a feed. They are patterns from the guide, not real campaigns or results.
Inside the guide
Seven ways. One for each day of the week.
Every way ends with one small thing you can do today.
1
Sell the bad day, not the boxHow to be dramatic without shouting or lying.
2
Make it look like a post, not an adFour formats people stop for instead of scrolling past.
3
Watch what your customers watchBorrow what hit TV shows already know about attention.
4
Read the wish listFind the exact words your customers use, for free.
5
Put the ad where they already areSearch catches demand. The feed creates it.
6
One ad. One job. One short form.The simple setup that ends shared leads.
7
Follow up until yes or noThe six-step ladder and three texts to copy.
Plus
12 first lines you can steal and a 7-day planOne small task a day until your first ad is ready.
Swipe to flip through a few pages
Ranga Babu · Founder, TIN VAI
Who wrote it
I'm Ranga Babu, founder of TIN VAI.
My mission is simple: make life easier for HVAC contractors.
I don't do busywork. I do the high-leverage, income-generating work that moves your business: Facebook and Instagram ads that bring in enquiries, and short forms that turn them into booked jobs.
This guide is the thinking behind every ad I build. Use it yourself, or let me build it for you.
Questions
Before you ask.
Is it really free?
Yes. No card, no trial, no catch. You get the full 16-page guide as soon as you fill in the form.
Who is this for?
HVAC owners and managers who want more install, repair or maintenance work from Facebook and Instagram, and are tired of slow weeks and shared leads.
Why do you ask for my phone number?
So I can follow up once, see if the guide helped and answer questions about running ads for your company. I never sell or share your details.
Do I need a big ad budget to use it?
No. Most of the guide is about what your ad says and how fast you follow up. Both of those cost nothing.
Are the example ads real campaigns?
No. They are made up for a pretend company, Copperfin Heating & Air, so you can see the patterns clearly. They are not results from a real campaign.
What happens after I read it?
Use it yourself, or book a free 15-minute call and I will tell you what I would run first for your company.
Read it tonight.
Use it tomorrow.
Twenty minutes now can save you a slow month later.
Send me the free guideFree. No card. Opens right away.